
- This event has passed.
Marketing & Advertising Compliance – Two Part Series, Webinar
October 13, 2021 @ 1:30 pm - 3:30 pm CDT
Covered Topics
Marketing & Advertising – Part 1: October 13, 2021 1:30 PM CT
- In-depth discussion of UDAP/UDAAP requirements – attention to unfair, deceptive, and abusive acts and practices (UDAAP). Plus – what may be considered abusive? How can you stay clear of trouble? Don’t miss the forest for the trees.
- Examples of unfair and/or deceptive advertising
- Discussion of enforcement actions and UDAP practices, plus recommendations
- Sales practices and conduct risk – what are the issues? What will examiners look for? How best to be ready
- Marketing services agreements – attention on third-party activities
- Native advertising issues
- Deposit advertising, including Reg. DD requirements
- Tax reporting issues
- FDIC official advertising statement requirements – plus updates
- Nondeposit Investment Product (NDIP) and insurance sales provisions
- Rules prohibiting lotteries – what can and can’t you do with drawings and contests?
Marketing & Advertising – Part 2: November 2, 2021 10:00 AM CT
- Fair Housing Act (FHA) rules – the Equal Housing Lender logo and statement
- Fair lending considerations in marketing and advertising – what to be aware of and hot spots (such as geographical restrictions/redlining)
- Digital redlining issues
- Truth in Lending/Reg. Z requirements, including additional requirements for mortgage loans
- Tax deductibility issues
- Marketing campaigns – privacy issues and sharing data and information with affiliates and non-affiliated third parties
- Prescreening campaigns – FCRA requirements
- Offering free credit reports
- Guidance on the use of testimonials in advertising
- Social media – regulatory guidance and cautions
- TCPA (Telephone Consumer Protection Act) – Do Not Call requirements, plus related Do Not Solicit issues
- TSR (Telemarketing Sales Rule) fraud issues
- Email issues – CAN-SPAM and other concerns
- Does anyone use faxes anymore? The Junk Fax Prevention Act
- Online marketing to children – COPPA