Friday, December 4, 2020

National Survey: Bank customers now use mobile apps more than any other channel to manage their accounts

The ABA conducted a national survey on how Americans bank, before and during COVID-19.

For the first time ever, bank customers are conducting their banking via mobile apps more often than any other method, according to a new survey conducted by Morning Consult on behalf of the American Bankers Association. The national survey found bank customers preferred mobile apps both prior to and following the onset of the COVID-19 pandemic.

“Banks have made innovation a priority, investing in tools to give consumers faster and more secure access to their money,” said Rob Morgan, ABA’s senior vice president of innovation strategy. “Consumers were already embracing mobile banking prior to the pandemic, and this survey shows that even more people now appreciate the ease of use and convenience these platforms offer. I expect the adoption rate only to grow from here.”

To read the full release from the ABA and view the survey results, click here.