Nearly nine in 10 Americans with a bank account (88 percent) say they are “very satisfied” or “satisfied” with their primary bank, and 96 percent rate their bank’s customer service as “excellent,” “very good” or “good,” according to a new survey conducted by Morning Consult on behalf of the American Bankers Association.
The survey, unveiled earlier this week at ABA’s Annual Convention in Seattle, also found U.S. adults trust banks more than any other entity – including healthcare providers, non-bank payment providers and the government – to keep their information secure and private.
An overwhelming majority of consumers (93 percent) rated their access to banking services as “excellent” or “good,” according to the survey. Consumers also identified the attribute they value most about their bank. The top five responses include little or no fees (24 percent), security of account and personal information (21 percent), location (14 percent), reputation/trust (12 percent), and customer service (9 percent).
You can read full results to the poll at the ABA website by clicking here.